The History of Red Cherry

Red Cherry Eyelashes

Red Cherry Lashes is a benchmark in the false eyelash market and a symbol of natural, handmade eyelashes.

Red Cherry primarily targets all customers who want to enhance their outfit for a special occasion with artificial eyelash extensions.

The Red Cherry brand was popularized by American Trisha Murphy. This dynamic businesswoman founded Eyelashes Unlimited in 2012, a company that includes false eyelash brands such as Red Cherry, Ardell, Andrea, Eyelure, DUO, Lash be Long, and Gipsy. She also distributes skincare brands like Dermalogica, Frutique, Correctionist, and Bye Bye Blemish, nail polish brands Seche and China Glaze, and beauty tools brand Tweezerman.

What makes Red Cherry special?

Eyelash manufacturers and brands are plentiful, and there are huge differences in quality, especially when it comes to synthetic eyelashes. The basic material for all artificial eyelashes is PBT (polybutylene terephthalate), but during further processing, technology and quality control play a key role in determining whether the finished product ultimately lives up to its promises.

Dangers of Animal Hair Eyelashes

However, there are significant differences when it comes to natural eyelashes, i.e., eyelashes made from real hair. Many manufacturers use sources that raise questions about their ethics and health. Terms like "silk lashes" and "mink lashes" refer to products whose raw materials are obtained from animal hair. While the source of so-called silk lashes can be various animal species, the source of mink lashes is clear: mink hair is used.

Even though manufacturers claim that the hair is removed by "gentle brushing," this unfortunately doesn't correspond to reality. Mink are kept in animal farms under inhumane conditions, and the animals are killed to obtain their fur. The German Animal Welfare Association even reports cases where minks are stripped of their fur while they are still alive.

Furthermore, animal hair provides an ideal habitat for mites, which can be transferred to your own eyelashes when using false eyelashes. Therefore, you should definitely avoid such products.

Certified real hair eyelashes from Red Cherry

The special thing about Red Cherry real hair eyelashes is that they are not made from animal hair, but from human (head) hair. This eliminates the risks that can arise from using animal hair eyelashes. In addition, this brand has a high quality standard, as its false eyelashes are mostly sold in the B2B sector to professional end customers, such as agencies, theaters, and makeup artists, where everyday professional use places special demands on workmanship and durability.

What's special about Red Cherry

In summary, company SeEs UG has made a name for itself in the beauty sector with its Red Cherry brand, and professionals from the modeling and acting sectors worldwide rely on the brand's products. Customers also have the peace of mind knowing they're buying a product that's ethically produced and latex-free.

Who is Red Cherry aimed at?

In addition to its use in professional settings, Red Cherry primarily targets customers who want to enhance their outfit for a special occasion with false eyelash extensions. Long eyelashes are a symbol of beauty, as they emphasize the eyes, and can be the ideal complement to elaborate evening or nighttime makeup.

Women who often attend formal events, spend a lot of time in the spotlight, or simply want to attract extra attention when going out are particularly well-advised to use Red Cherry products.

With its corporate and manufacturing philosophy, the Red Cherry brand represents the concept of the upper quality segment, aimed particularly at professionals, and places great importance on the ethical commitment to disclosing the origins of its products. With its collections, the brand covers the entire spectrum of current fashion trends, from the classic look to so-called retro chic to the highly contemporary "Fashion Glamour Rocking the Runways."